RL-CASE-01 · FMCG · ~120 staff · Jurong
Regional snack brand — media mix experiment
Challenge: A packaged food marketer planned to double digital spend but lacked independent reach measurement across three video platforms.
Approach: ReachLab designed a four-week campaign test cell with matched cohorts, exposure modelling, and a documented reach hypothesis protocol before any budget increase.
Outcome: One channel showed weaker incremental reach than platform dashboards suggested. The client reallocated spend using our lab report. Illustrative example only; individual results vary.
RL-CASE-02 · B2B SaaS · ~45 staff · Science Park
Enterprise software — audience reach diagnostics
Challenge: A scale-up entering ASEAN needed defensible audience segment definitions before sponsoring industry events.
Approach: Sample panel design, reach benchmark mapping, and cohort analysis across decision-maker titles in Singapore and Malaysia.
Outcome: Procurement approved a phased sponsorship plan backed by measurement frames rather than vanity impression counts. No specific pipeline figures quoted.
RL-CASE-03 · Retail chain · ~200 staff · Orchard corridor
Omnichannel retailer — reach measurement framework
Challenge: Store and digital teams reported conflicting reach metrics for the same seasonal campaign.
Approach: ReachLab built a unified measurement frame aligning in-store footfall proxies with digital exposure indices and test observation logs.
Outcome: Marketing leadership adopted a single reach curve template for quarterly reviews. Illustrative governance improvement; not a guarantee of sales uplift.
RL-CASE-04 · Professional services · ~30 staff · CBD
Law firm network — controlled campaign test
Challenge: Partners questioned whether thought-leadership ads reached target in-house counsel audiences.
Approach: Lab protocol with sample cohort recruitment, exposure index tracking, and blinded test matrix across two creative variants.
Outcome: Variant B showed clearer reach among mid-market counsel segments. Firm adjusted messaging using documented lab findings.
RL-CASE-05 · Healthcare NGO · ~15 staff · Central
Public health campaign — ongoing reach monitoring
Challenge: A nonprofit needed transparent reach diagnostics for grant reporting without inflating social metrics.
Approach: Monthly reach laboratory retainer with cohort refresh, media planning lab notes, and PDPA-aligned data handling.
Outcome: Grant reviewers received auditable measurement documentation. Reach improved gradually over two quarters per client feedback.
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