Our mission
ReachLab exists because too many campaigns scale on platform-reported reach that nobody independently verifies. We built a reach laboratory where audience measurement comes first — where every media decision passes through a documented reach hypothesis before budget follows.
We serve brand marketers, media agencies, and in-house performance teams across Singapore and ASEAN who need evidence-based campaign testing, not inflated dashboards or purchased audience signals.
What we are not
ReachLab is not a follower-selling service, bot traffic provider, or engagement manipulation vendor. We do not guarantee viral reach, promise specific impression volumes, or sell social proof. Our only product is rigorous audience measurement and transparent campaign test methodology.
Leadership
Daniel Koh serves as Managing Director of ReachLab Pte. Ltd. With a background spanning media analytics, experimental design, and Singapore market research, Daniel established the laboratory to bridge the gap between campaign planning theory and verifiable audience exposure data.
Under his direction, ReachLab maintains strict independence from media inventory sales and adheres to Google Ads-compliant research practices across all client engagements.
ReachLab Pte. Ltd.
- Company Registration
- UEN 202415273R
- Registered Address
- 1 Science Park Road, #04-02 The Capricorn, Singapore 117528
- Telephone
- +65 6776 3054
- [email protected]
- Hosting Provider
- OVHcloud Singapore — 7500A Beach Road, #06-324 The Plaza, Singapore 199591
- Managing Director
- Daniel Koh
Work with our reach laboratory
Discuss your audience measurement needs or campaign test requirements with our Singapore team.
Contact ReachLab