About the Laboratory

Singapore’s independent reach research laboratory

ReachLab Pte. Ltd. was founded to give marketers a clinical environment for audience reach diagnostics and campaign test cells — without the conflicts of media buying agencies.

Our mission

ReachLab exists because too many campaigns scale on platform-reported reach that nobody independently verifies. We built a reach laboratory where audience measurement comes first — where every media decision passes through a documented reach hypothesis before budget follows.

We serve brand marketers, media agencies, and in-house performance teams across Singapore and ASEAN who need evidence-based campaign testing, not inflated dashboards or purchased audience signals.

What we are not

ReachLab is not a follower-selling service, bot traffic provider, or engagement manipulation vendor. We do not guarantee viral reach, promise specific impression volumes, or sell social proof. Our only product is rigorous audience measurement and transparent campaign test methodology.

Science Park building near ReachLab office

Leadership

Daniel Koh serves as Managing Director of ReachLab Pte. Ltd. With a background spanning media analytics, experimental design, and Singapore market research, Daniel established the laboratory to bridge the gap between campaign planning theory and verifiable audience exposure data.

Under his direction, ReachLab maintains strict independence from media inventory sales and adheres to Google Ads-compliant research practices across all client engagements.

Laboratory meeting room at ReachLab
Registered Entity

ReachLab Pte. Ltd.

Company Registration
UEN 202415273R
Registered Address
1 Science Park Road, #04-02 The Capricorn, Singapore 117528
Telephone
+65 6776 3054
Email
[email protected]
Hosting Provider
OVHcloud Singapore — 7500A Beach Road, #06-324 The Plaza, Singapore 199591
Managing Director
Daniel Koh

Work with our reach laboratory

Discuss your audience measurement needs or campaign test requirements with our Singapore team.

Contact ReachLab